See why Darko is Dyson's exclusive partner in North America

Darko is the exclusive in-store display partner for Dyson in all of north america.

Dyson is known for making top-of-the-line products with museum-worthy designs. While their vacuum cleaners are often the first thing that comes to mind, they also offer award-winning hand dryers, hair dryers, bladeless fans, and heaters.

They needed a solution that could show off their entire product line while also remaining flexible enough to fit multiple store layouts, environments, and retailer guidelines. And as a design-forward brand, their displays need to do all of that without compromising on aesthetics.

PROJECT DETAILS

... YOU KNOW, THE JUICY STUFF

Engineered for any store,
any scale, any time

The Retail Challenge

Dyson launched a global initiative to create an incredible customer demo experience. Not only did it need to grab attention, it had to incorporate the brand language and showcase the full line of products – Floorcare, Haircare, and Environmental Controls (fans, humidifiers, lighting) – with a look that lived up their design.

The Approach

We took the intent of their design refresh and ran with it. That led us to exploring a modular system that could translate the concept into different retail footprints across North America. This is an approach built for the long run. It’s sustainable, lets us address unique market requirements (like custom device security per retail channel, and made it easy to swap surfaces for simple updates.

The Darko Solve

Our engineering solution meant lower costs at scale, flexibility for more customization and adapting to local markets, all while weathering a mid-stream switch from offshore to domestic production.

Now comes the fun stuff

Beauty is in the details

Smart functional product placement makes it easy for shopping

Clear signage highlights product features

Flexible design system means we were able to account for multiple retail layouts

Simple product holders were designed to create a better shopper experience

Plug and Play design for evergreen scalability

The Dyson display in Nordstrom

Mexico City display

Engaging and inspiring through tech.

Now comes the fun stuff

Innovating for the Innovators

Working in our 30,000 sq/ft dedicated client innovation center, we built, tested, and refined their showroom designs to ensure they worked for today’s needs and tomorrow’s changes.