Winner of a 2018 OMA Award, this aisle reinvention attracted shoppers using the power of color and larger than life graphics to create an in-store branded billboard.
At the epicenter is a gravity feed display that begins the customer experience. This hub enables shoppers to view licensed figure lines, each highlighted with LED lighting and provides ease in shopping with individual gravity feed figurine tubes. The experience continues with entertaining video that exhibits play patterns and Mega Construx inspiration.
Motion activated dioramas create added points of disruption throughout the aisle. These LED showcases enable shoppers to experience licensed figures in their “worlds” and promote individual building sets. The dioramas were also designed with ease of interchange so that as new sets are introduced the display can be updated to feature the new worlds.