Shopper experience continuity across both digital & physical platforms leads to increased conversion. Research confirms that social brand launches increase campaign awareness 21%, brand awareness 16% & 11% lift in top-of-mind. Brands should capitalize on these moments by resonating with a distinctive voice & proposition across all mediums.

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Read to learn more: https://marketing.twitter.com/na/en/insights/how-to-make-your-brand-worth-talking-about