treat yourself

Innovative brand launches continue to be a key growth strategy for the beauty industry. New segments like Oral Beauty are making a presence while cosmetics, skin-care, hair-care and fragrance continue to appeal to fresh audiences.

Oral Beauty

Objectives for the introduction of CO., a collection for a new generation of oral care,  included incorporating Colgate’s legacy brand “trust” and brand voice of inner beauty, community and inclusion into a retail solution for the exclusive unveiling at Ulta stores.

What We Created
  • Modern iridescent finishes & materials to emulate the packaging “radiance” and introduce oral care into the beauty and skincare ritual
  • A unified impact zone to reveal the complete CO. ecosystem
  • Varying form factors create elegant silhouettes to support education & cues that drive experimentation
  • Aspirational messaging to convey genuine product innovation – clean, feel-good products with trusted ingredients that elevate the experience
  • A “side-shop” to engage and entice shopper interaction from cross-aisle
  • Future proofing with key elements transferrable to in-line following the introductory window
  • Compliance and ease of execution guaranteed as the structure was distributed in a single carton for easy set-up (cladding) of existing Ulta end-caps.
Endless Self-Care
  • Uncovering “fresh applications” with e.l.f.
  • Stylish hair-care for Dyson
  • Fragrances to feed your senses
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