Innovative brand launches continue to be a key growth strategy for the beauty industry. New segments like Oral Beauty are making a presence while cosmetics, skin-care, hair-care and fragrance continue to appeal to fresh audiences.
Objectives for the introduction of CO., a collection for a new generation of oral care, included incorporating Colgate’s legacy brand “trust” and brand voice of inner beauty, community and inclusion into a retail solution for the exclusive unveiling at Ulta stores.
What We Created
- Modern iridescent finishes & materials to emulate the packaging “radiance” and introduce oral care into the beauty and skincare ritual
- A unified impact zone to reveal the complete CO. ecosystem
- Varying form factors create elegant silhouettes to support education & cues that drive experimentation
- Aspirational messaging to convey genuine product innovation – clean, feel-good products with trusted ingredients that elevate the experience
- A “side-shop” to engage and entice shopper interaction from cross-aisle
- Future proofing with key elements transferrable to in-line following the introductory window
- Compliance and ease of execution guaranteed as the structure was distributed in a single carton for easy set-up (cladding) of existing Ulta end-caps.
- Uncovering “fresh applications” with e.l.f.
- Stylish hair-care for Dyson
- Fragrances to feed your senses