research & strategic planning

DARKO works with clients to establish effective merchandising solutions that align with brands & retailer objectives. We assist in materials preparation, facilitation, evaluation of team planning & round table sessions. Our marketing team also conducts independent research in an effort to provide calculated rational for proposed solutions.

Industry Research

Researching current shopper trends, retail innovations & advancements in technology is a crucial step in paving the way for the customer experience. We research and analyze “smart marketing” approaches that will cut through the noise of the competition and yield a higher return for your brand.

On Site Store Visit

Our design and marketing teams conduct on-site retail audits to analyze current environments including: floor plan, traffic flow, adjacencies, competitive activity & department/ category opportunities/initiatives to guide us in the development of an effective approach for customer interactivity and a visual impact that influences the overall shopping experience.

In-Store Surveys

Our philosophy is to find out what real customers think about in-store displays. We compose and execute in-store shopper surveys to test the current performance of a display and the analyze the collected data to make recommendations on future initiatives. 

focus groups & field surveys

Our in-house ConsumerLab enables us to gather valuable shopper insights & trends. This process fosters ideation & assists in making qualitative and quantitative design recommendations.

Research can be conducted pre, during, or post programming to gain applicable learning’s to develop the most profitable display for our clients & their shoppers.

  • Delivers analytics on current & past program performance
  • Shares shopper reaction to multiple
    merchandising tactics
  • Composition of comprehensive SWOT assessments
  • Evaluation leads to initial design or
    concept revisions
  • Validation of recommendations & reasoning
    for clients

metric collection & analytic reporting

Through app engineering and the use of mobile, beacons, Wi-Fi and networked
systems our customized reporting offers clients the ability to collect
applicable data to realize both marketing & operational benefits.

Contact us to request a sample of some of our most recent consumer behavior & retail trend studies.

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