What makes a brand human?

According to Forrester, “Brands perceived as human enjoy a 20% advantage for consumers’ recommendations, a 19% boost in likelihood to be “loved,” and a 17% advantage in likelihood to purchase, compared to “non-human” brands”. Today’s customers are looking for brands who excel in the right in-store messages and useful interactions. darko aims to fulfill this by meeting the needs of the customer and developing a more personal connection with each one.

 

#experience #instore #shopperexperience #retail #marketing #darko #connection

 

Read to learn more: http://info.braze.com/rs/367-GUY-242/images/what-makes-a-brand-human.pdf

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