In partnership with Mattel, a valued client for over 14 years, we created an ad to celebrate our most recent merchandising collaboration. The at-retail program can be viewed in the May Issue of Creative Magazine and features Mattel’s new Mega Construx Gravity Bin display at ToysRUs stores.
The Mega Construx aisle initiative demonstrates how brands and retailers are working together to elevate the in-store experience for shoppers. Multiple interactive opportunities throughout the aisle and graphics bring the showcased product lines to life. Motion activated LED’s, audio and video are all integrated to attract and engage shoppers. With the ability to view out of box product and experience “live” play shoppers are able to gain the confidence they desire in making a purchase.
We anticipate that the very recently executed Mega Construx program will be a huge WIN for Mattel and ToysRUs. Go to a store and check it out – it is fun for all ages.