Thank you Creative Magazine!
Darko was featured twice this month in Creative Magazine for our work with T3 Micro Inc. and e.l.f. Cosmetics. Thank you Creative Magazine for continuing to showcase the most sophisticated and forward thinking merchandising solutions in heath & beauty.
CUSTOMER’S NAME: T3 Micro Inc.
DISPLAY DESCRIPTION: Ulta T3 Brush Display
PROMOTION OBJECTIVES: The T3 Brush merchandising solution was designed to provide Ulta Beauty shoppers the opportunity to experience the superior quality of T3’s product line. Darko was asked to design and produce an in-store “touch & feel” that emulated today’s high-end cosmetic showcases. The display was screen printed and fabricated using white styrene to match product packaging and included a black acrylic laser cut T3 logo affixed to the facade . Styrene dividers helped to sustain an organized, clean, premium appearance. Silicone pads on base were adhered to prevent the display from shifting while on shelf. Assembled displays were pre-packed with client supplied product and distributed to all Ulta Beauty locations.
CUSTOMER’S NAME: e.l.f. Cosmetics
DISPLAY DESCRIPTION: Ulta In-Line Merchandising
PROMOTION OBJECTIVES: A custom power system for bull-nose & at shelf lighting was developed by darko’s TechLab for e.l.f. Cosmetic’s latest aisle innovation at Ulta. This collaboration began with a 6 month strategic planning process and included “ground up” development. e.l.f.’s primary goal was to elevate their brand through the design of a luxurious fixture that maximized facings and created disruptions in the beauty aisle. In addition, product showcases were created to put live product on display allowing shoppers to view true colors and brush styles.