Endless aisle – Android based digital end cap gives shoppers & gift givers full access to all Lego brand products at store level and provides them with multiple benefits
The Bowflex store-in-store, designed for Dick’s Sporting Goods, provides shoppers with a space in which to experience more personalized demonstrations on equipment. Integrated LCD screens offer instruction when dedicated sales associates are working with other clients. The program drove double digit sales growth in display locations. Created with portability, the program was easily transitioned to multiple retailers.
A qualitative research study confirmed that shelf lighting promoted trade up, facilitated navigation & elevated shopper perceptions of the segment. The study was conducted during a 10 store test and results were so overwhelming that the program was expanded across the chain and is identified as a Best-In-Class execution for oral care. With proven benefits to the retailer, category & brand LED enhancements are being utilized for different tactics throughout the department inclusive of overhead lighting, product glorifiers and light boxes as well as for over/under shelf and segment navigation for shoppers.