The Bowflex store-in-store concept was designed for Dick’s Sporting Goods. The objective was to provide shoppers with a space in which they could experience more personalized demonstrations on how to use the equipment. LCD monitors were integrated to provide instruction when sales assistants were away from area or working with other clients. The program was activated in late 2016- Q1 2017 and drove double digit sales growth in display locations. Created with portability as a requirement, the program was easily transitioned to multiple retailers.
Endless aisle – Android based digital end cap gives shoppers & gift givers full access to all Lego brand products available at Toys-R-Us stores
A qualitative research study confirmed that shelf lighting promoted trade up, facilitated navigation & elevated shopper perceptions of the segment. The study was conducted during a 10 store test and results were so overwhelming that the program was expanded across the chain and is identified as a Best-In-Class execution for oral care. With proven benefits to the retailer, category & brand LED enhancements are being utilized for different tactics throughout the department inclusive of overhead lighting, product glorifiers and light boxes as well as for over/under shelf and segment navigation for shoppers.