How Social Media and Push Notifications Are Affecting Sales

Customers are being introduced to new technology every day and therefore want and need these advances when shopping

    • Easy connectivity via social and push notifications to let brands & retailers reach consumers at key moments in the sales funnel resulting in 57 percent of shoppers spending more money at a retailer after receiving a notification.
    • 68% of consumers admitted that these notifications, whether they’re received in-store or at home, have led to an unplanned purchase.

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