creating emotional connections
An Android tablet was integrated into Drop Mix’s actual game cards & board. To achieve this level of shopper engagement. Our digital team collaborated with Hasbro’s technical team to develop and program the customized interactivity.
- The Drop Mix internal hardware was modified to convert technology from Bluetooth to Serial Communication
- A custom control board was designed and manufactured for interface between the Drop Mix base and a direct sourced tablet that navigates shoppers through the experience
- A customized OS and processor were engineered on the Android device
- Custom cables and connectors were produced to make the system functional
- A kaleidoscope of LED light sequencing synched with audio was programed to lure shoppers and foster product interaction