Custom Retail Solutions

creating emotional connections

An Android tablet was integrated into Drop Mix’s actual game cards & board.  To achieve this level of shopper engagement. Our digital team collaborated with Hasbro’s technical team to develop and program the customized interactivity.

  • The Drop Mix internal hardware was modified to convert technology from Bluetooth to Serial Communication
  • A custom control board was designed and manufactured for interface between the Drop Mix base and a direct sourced tablet that navigates shoppers through the experience
  • A customized OS and processor were engineered on the Android device
  • Custom cables and connectors were produced to make the system functional
  • A kaleidoscope of LED light sequencing synched with audio was programed to lure shoppers and foster product interaction

creating emotional connections

An Android tablet was integrated into Drop Mix’s actual game cards & board.  To achieve this level of shopper engagement. Our digital team collaborated with Hasbro’s technical team to develop and program the customized interactivity.

  • The Drop Mix internal hardware was modified to convert technology from Bluetooth to Serial Communication
  • A custom control board was designed and manufactured for interface between the Drop Mix base and a direct sourced tablet that navigates shoppers through the experience
  • A customized OS and processor were engineered on the Android device
  • Custom cables and connectors were produced to make the system functional
  • A kaleidoscope of LED light sequencing synched with audio was programed to lure shoppers and foster product interaction

LCD informs & inspires

LCD’s, touchscreens & tablets provide shoppers with a space in which to be entertained, engaged & ultimately experience more personalized demonstrations and expanded product knowledge opportunities.  Integration of these tactics offers ease of use & convenience when a dedicated sales associate is unavailable or a shopper prefers self-help options.  Visually interactive programs have proven to drive double digit sales growth in display locations with displays versus those without.  Created with portability and/or reuse, executions can be easily transitioned to alternate store locations or between retailers.

Out of box product accompanied by beneficial content provides shoppers with the information they seek at the point of purchase.

LED attracts

With proven benefits to the retailer, category & brand LED enhancements are being utilized for different tactics throughout the store. A qualitative research study confirmed that shelf lighting promotes trade up, facilitates navigation & elevates shopper perceptions of a product, segment, category or total department.  The study was conducted during a 10 store test and results were so overwhelming that the program was expanded chain wide and was identified as a Best-In-Class execution.

  • Backlighting on static graphics draws attention & increases brand awareness
  • Programmable sequencing communicates a process or multiple product applications
  • Overhead enhancements lure shoppers from a distance
  • Create aisle disruption with product platforms, aisle violators, showcases & informational light boxes
  • Elevate shopper perceptions over/under shelf enrichment on premium product lines
  • Guide shoppers via product navigation tactics

audio entertains

Sensory marketing creates a powerful physical connection by engaging shoppers’ senses. Incorporating audio into a display delivers a form of entertainment and a medium for brand, product or promotional information. As shoppers increasingly search for new experiences and emotional stimulation, in store merchandising efforts must consider multi-sensory solutions offering sight, sound & touch. Product trial and sound comparison are also critical elements of securing conversion with shoppers in store.

  • 88% of shoppers want to demo consumer electronics in store before purchasing.
  • 76% want the ability to compare the sound quality of audio systems, voice activation assistants, portable speakers and headphones.
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