In partnership with e.l.f. Cosmetics multiple designs were activated at various national retailers. In store presence increased at 1,400+ drug outlets as brand exposure was expanded from end cap only to a complete in-line set. 14 different configurations accommodated both the cosmetics wall and in-line with more than 350 facings. LED enhancements were integrated into drug and grocery fixtures to elevate brand perception and create points of disruption throughout the set. Sensory marketing tactics enhanced mass merchandise aisles where 4 versions, using multiple material finishes, were added to over 2,000 stores.