Crate & Barrel Launches First In-Store Restaurant

New ways of enhancing the in-store experience is critical to keeping shoppers engaged in brands. Crate and Barrel’s on-line purchases currently represent 49% of sales and the retailer is working to create new methods of driving more shoppers back into their physical spaces – their latest strategy to keep stores relevant is opening their first in-store restaurant in Chicago using their own home furnishing products.

 

#instore #ecommerce #marketingstrategy #consumer #newproject #directtoconsumer #crateandbarrel #DTCbrands #brandmarketing #customerengagement #restaurantstrategy

 

Read to learn more: https://www.bloomberg.com/news/articles/2019-07-09/crate-barrel-betting-diners-will-eat-a-meal-and-buy-the-table?srnd=premium

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